Photo Dorte Mandrup03_ikea digital 2022
Consulting management in UX capabilities and needs
IKEA Digital encompasses various business domains, among them Strategy & Business Planning. They sought an evaluation of UX capabilities within product teams utilizing IKEA's internal tools. Conducting a qualitative study, I analyzed the structure and operations of this business sector. The outcome was a recommendation report outlining the current state ('As is') and the desired future state ('To be') for UX resources and team organization strategy.
The process
In this project, I conducted 25 qualitative interviews with employees to assess the current UX maturity level and UX team structure ('As is'). Drawing upon my research findings, I formulated recommendations for the desired state ('To be'), resulting in a management consulting report
Contribution
Qualitative Research
Uncovering user insights to inform product design decisions.
Gaining a deep understanding of user needs through research.
Design Strategy
Developing a plan to achieve long-term goals and objectives for UX.
Crafting a roadmap that ensures design decisions contribute to overall success.
Management Consulting
Providing strategic insights and solutions for businesses.
Advising on optimising processes and achieving business goals.